Compare the right competitors. In the right markets.
Trendscoded is Market Intelligence. We establish what constitutes a market, who legitimately competes within it, and how comparable offerings measure against one another.
Market structure comes first.
A company competes across multiple markets, each with its own buyers, needs, and rivals. The way those elements fit together shapes who competes with whom—and what each ranking tells you.
That foundation supports Market Maps, market contracts, and conversation-type comparisons. We publish our market research in Market Map Labs.
Explore Market Map Labs
Adam Dorfman
I began building the Market Map because AI comparisons kept shifting the boundaries of the market. With each shift came different rivals and different rankings. Without a consistent structure behind those comparisons, it was difficult to understand where a company actually stood.
That work became the Market Map: a consistent view of who you compete with, market by market.