Every company competes in more than one market.
Trendscoded builds Market Maps that show where a company competes, who its rivals are, and how it ranks within each market. A clear market structure gives every comparison meaning.
Market structure comes first.
A company competes across multiple markets, each with its own buyers, needs, and rivals. The way those elements fit together shapes who competes with whom—and what each ranking tells you.
Our research examines how different types of markets are structured and how to represent that structure in a Market Map. We publish that work in Market Map Labs.
Explore Market Map Labs
Adam Dorfman
I began building the Market Map because AI comparisons kept shifting the boundaries of the market. With each shift came different rivals and different rankings. Without a consistent structure behind those comparisons, it was difficult to understand where a company actually stood.
That led me to develop Genesis, a method for structuring different types of markets around clear competitive boundaries. It became the foundation of the Market Map—and the company I built around it.