Federated identity +52% · trend signal
CrowdStrike +3 ranks · GPT
SOC2 proof +34% supports defend-strength
Wiz new entry · Claude
CISO buyer intent +18% · 30d
Native AI tooling +41% narrative shift
Zscaler -2 ranks · Perplexity
Compliance gap feeds 4 close-gap plans
For companies that compound returnsLive · 06:00 UTC

Bloomberg for AI answer signals.

Our Signals system runs a deep structured baseline against your rivals across ChatGPT, Gemini, Claude, Perplexity, and Grok — and ships weekly Strategic AEO Plans that close gaps, amplify and compound.

Market · Rivals · Targets06:00 UTC Model TapeAEO Action Desk

Structured Market Position

Market answer position

Baseline Position

Market

Inline AI usage controls

Primary

XYZ Security

Model

GPT-5.5

Composite Score

0.64

+0.08 MoM

Overall Market Leader

-0.16

Gap to Close

Brand configured Signals

Signal AStable
Signal BStrong
Signal CLeader
Signal DCritical
4

Critical

7

Watch

11

Strong

3

Leading

The gap that matters

Tracking mentions isn't the gap. The gap is direction.

You can have great mention numbers in the wrong frame — that's the position that compounds against you fastest.

Read · Position scoring

Your brand's position, structured.

Product Position scoring reads where your brand stands inside AI answers — by buyer, rival, region, and engine. Named first, named as an alternative, or missing entirely. Every list shows the model, the rival, and the proof gap.

PositionAnswer share by model
GPT-5
OverallMentionsAlternativesCapabilitiesNarratives
#1
Falcon Insight XDR
0.920.84
#2
XYZ Security
0.740.81
#3
Prisma Access
0.620.77
Daily snapshot · 06:00 UTC+0.04 vs yesterday
Plan on demand
Fresh model data
Gap to close
Add benchmark evidence
Strength to maintain
Security narrative
Signal to amplify
Publish buyer proof
Buyer context
CISO evaluation prompt
Validation
Retest GPT + Claude
Next action
Ship 3 proof assets
On-demand AEO plans

Set direction. Compound position. A weekly set of Strategic Plans.

Each week, 3–5 Strategic AEO Plans — gaps to close, strengths to defend, signals to amplify — anchored to the brand-configured trends the Trends Desk just read. You decide which ones to ship. Direction compounds when you keep choosing.

Personalized AEO PlanFresh read06:00 UTC
High Opportunity
Gap to close from latest model tape

AI Runtime Protection

Capability signal30 pt gap to leaderCurrently weak
Actions
4
Evidence to Create
3
Content Structure
5
Validation
3
Top Actions
1Publish a runtime protection use-case pageHigh
2Show inline policy enforcement architectureHigh
3Case study: real-world threat detectionMedium
Fresh model data · on demand3 actions ready
Market terminalRivals · buyers · models

Bloomberg for the signals needed to make Strategic AEO Plans every week.

Watch how ChatGPT, Gemini, Claude, Perplexity, and Grok rank your brand, your rivals, and the buyer criteria. Read the movement. Ship the move that compounds your position in the right direction.

1,247
Market reads
42
Rivals watched
90 days
Model tape
Get your Baseline Position
Trends Desk

Weekly trends — and the evidence that creates the signals that matter to your market.

Trends Desk tracks the brand-configured trends moving AI-answer position. We pull evidence across your direct AEO strategies, your primary brand amplification across the market, your rival competitors, and the analyst stats and thought leaders shaping the category — and qualify each one into the signals that matter to your market. Every signal scored, reasoned, mapped to the trend it supports.

Trends DeskToday
124 scored48 high signalAvg 78
PROOF
tldr.tech · BUYER NEWSLETTER

Why our team replaced Splunk with Cybertrust, buyer's note

Third-party citation of your brand in a buyer-side newsletter. Raises citation odds on Claude + Perplexity.

HIGH SIGNAL42 min ago
NARRATIVE
a16z.com · MARKET ESSAY

AI-native security stacks: a new category emerges

Names a new category boundary. Position decision: claim it, contest it, or stay out.

HIGH SIGNAL2 hr ago
TREND
forrester.com · BUYER RESEARCH

73% of CISOs now require AI-native audit logs in 2026 RFPs

Buyer-criteria stat the next 3 RFPs will use. Build the evidence now or trail rivals into the cycle.

HIGH SIGNAL5 hr ago
COMPARISON
g2.com · COMPARISON GRID

Top zero-trust platforms compared, side-by-side feature grid

Capability comparison page rivals appear on. Missing rows block consideration.

HIGH SIGNAL8 hr ago
+121 more in the queueSee your Trends Desk
How the Trends Desk reads

Every trend, read across four pillars.

The trend is the unit. The signals are the qualified evidence inside it. Every week, the Trends Desk pulls evidence across four pillars — and qualifies which ones are actually moving your position.

01
Direct AEO Strategies

What your team is actively shipping — per-engine pages, structured data, comparison artifacts, response moves.

02
Primary Brand Amplification

What the model picks up from your brand in the open — launches, founder posts, PR, customer wins, category framings.

03
Rival Competitors

What rivals publish, claim, and earn inside the answer — new capabilities, new descriptors, new comparison wins.

04
Analyst Stats & Thought Leaders

External authority voices and numbers the model treats as load-bearing — analyst stats becoming buyer criteria, thought-leader framings reshaping the category.

Mention trackers count presence. The Trends Desk reads what's moving direction — across the four pillars, every week.

For Series B+ marketing teams

Structured position. Direction that compounds.

Mention numbers in the wrong frame compound against you. Structured Position gives every marketing role — Product Marketing, GTM, Content & SEO — the right direction, so each week's moves compound your AEO signal strength and ROI.

01 · ROLE

Product Marketing

Anchor the position. Compound the direction.

Read where AI engines anchor your brand — category, use case, capability — and ship the narrative moves that compound the right anchor each week.

What you watch
  • Category anchor drift across models
  • Capability claims rivals are winning
  • Narrative shifts in the buyer category
Compound the narrative position
02 · ROLE

GTM Lead

Catch the shift. Brief the field.

Read the directional shifts that move buyer evaluations — rival momentum, new entrants, evolving criteria — and brief the field before pipeline reacts.

What you watch
  • Rival capability gains by buyer set
  • New entrants in the consideration set
  • Buyer-criteria shifts in analyst stats
Brief the field before the shift hits
03 · ROLE

Content & SEO

Close the gap. Ship the proof.

Read the proof gaps in your structured position — capability, trust, narrative — and ship first-party evidence that compounds the position week over week.

What you watch
  • Capability proof gaps vs leading rivals
  • Trust evidence missing from your pages
  • Narrative claims your content doesn't yet support
Ship proof that compounds the position

Find the gap. Set the direction. Compound the gains.