Strategic Position Memo

Know where you really stand in AI answers.

See exactly where you stand inside AI answers — who owns your category, whether AI frames you for the right buyer, and what proof closes the gap.

For VCs and CMOs in high-growth markets.

Trendscoded is an AI Market Signal Intelligence platform. It pins Positioning Intelligence and Market/Rival Intelligence across ChatGPT, Gemini, Claude, and Grok, then turns declared intelligence primitives into role-aware Directions for marketing leaders, in-house teams, and PR or communications agencies. Start with an eligible lens or go directly to a Task group; optionally add the one calendar-selected Weekly Market Read perspective for trend context. Each output provides one recommendation, two alternatives, sources, and a role-specific handoff.

Market · Rivals · Targets

The gap that matters

Tracking mentions isn't the gap. The gap is direction.

More than 50 specialized agents work in the background to surface it all — so you never lift a finger on the analysis. You just pick the right direction from the suggestions.

Genesis · Define your market

It starts with Genesis: the right market, defined.

You may already have an ICP — but first you have to be in the right market.Genesis defines your category, buyers, and rivals up front, so you’re scored where it counts — because great mention numbers in the wrong frame compound against you fastest.

Your marketdefined in Genesis
Boundary set
CAPABILITYNARRATIVEASSOCIATION
Signal owner
Owns the answer
Category · buyers · rivalsScored where it counts
Signals · Brand-configured

The signals that decide the answer — configured to you.

Genesis sets up your brand-configured signals— the capabilities, narratives, and associations that drive your category’s answers. So you get a deep read on exactly where you stand against the signal owner, and which signals are driving its dominance.

Signal categories
YouOwner
Capability
12 signals
Owner leads
Narrative
10 signals
You lead
Association
8 signals
Owner leads
Across your full marketing strategy30 brand-configured signals
Strategic Position MemoEstimate the gap · route tasks on demand

Know the distance to the signal leader — and the effort to close it.

The memo estimates how far you trail the signal leader in each boundary — and the proof and effort it takes to catch them. Directions then shows the role-eligible lenses and task groups that can act on that intelligence.

Signal strengthGap closing
Signal ownerYou · rising
Target the leader

Measure the gap to any signal owner, rival, or model you want to catch.

Route the work

Role-eligible lenses connect the gap to the task groups your team can own.

Choose a task

Generate one focused direction from only the intelligence its recipe declares.

Build the proof

Create the proof that drives inclusion and lifts your signal strength.

Trends Desk · Rival proof

Do you know what proof your rivals shipped this week?

Rivals are constantly closing the gap and repositioning against you — and the proof they ship today is what drives the signal that re-ranks the answer tomorrow. Miss it, and you’re making tactical calls blind. Trends Desk tracks every type of proof your rivals build, so you plan ahead of them — not behind.

Operational proof

Reliability, security, and deployment evidence buyers vet before they commit.

Capability proof

Benchmarks and feature evidence that prove what you can actually do.

Narrative proof

The category story and framing the models repeat back to buyers.

Association proof

Who you're cited, compared, and grouped with — the company you keep.

Trends · Done for you

We track the AI answer patterns — and bring you the options.

Answer shifts, influencers, proof gaps, rival moves — we track all of it across your category. Then we run a library of proven market patterns against your position, match you with the best options for any tactical move, and bring you the sources behind each one — so you always know what’s moving and why, and the decision stays yours.

01
You define

Your position, the tactical move you want to make, the rival you're going up against, and your ICP.

PositionTactical moveRivalICP
02
We match

We match your move against a pattern library of AI answer shifts, proof gaps, and rival plays — kept fresh continuously.

Updated continuously · always fresh
03
You decide

You choose from the best options, each backed by its own sources and evidence — so the call is fully informed, and it's yours to make.

You pick the direction. We bring you the best options — matched to your position, your rival, and your ICP, with the sources behind them — so the decision is fully informed, and it’s yours.

What Trendscoded is and is not

What we are not

Trendscoded is not an AEO platform. AEO tools help brands optimize visibility in AI answers. Trendscoded uses AI answers as evidence — to map market boundaries, signal ownership, and investable position.

For VCs & CMOs in high-growth markets

CMOs see which market AI places them in, where they rank against rivals, and the proof that closes the gap. VCs get AI Market Boundary Diligence — the market a prospect actually competes in, who’s leading it, and whether the gap is proof or capability.

Know the proof that closes the gap.

Talk to us →

How it works

From zero to role-specific Directions in about 30 minutes

More than 50 specialized agents do the work in the background — nothing to set up, nothing to manage. Name your rivals, let Genesis configure your market, scan every signal, and start using the shared intelligence the same day.

01
Create Genesis

You name your main rivals — and 15 specialized agents build your market and configure your brand signals around it.

~2 minutes
02
Run the deep scan

25 specialized agents per model — run them on any model — scoring 18+ brand-configured signals across capability, narrative, and association, for both your brand and your rivals, and breaking down the proof behind each.

15–20 min / model
03
Open Directions

Use the shared rival map in the lenses, task groups, and tasks available to your functional role. Generate a focused task output only when you need one.

Start right away

Position intelligence

Every direction uses declared market intelligence, focused on your ICP

Directions keeps the positioning and rival truth shared, then filters lenses, task groups, and tasks by functional role. Each recipe receives only the primitives it declares.

Your position vs the leaders
Exactly where you stand against the leaders in your field — your strengths, your gaps, and what is moving them.
What the market rewards
We surface the proof the AI models actually reward for inclusion in your market.
In the context of this week
Weighed against the trends moving now and the proof your rivals are shipping.
Backed by evidence
Every read is sourced — the evidence behind it is shown — so your decisions stand on proof, not a vibe.
Market signal fieldOwner gap
Capability · narrative · associationYour brandSignal owner

Built for VC and CMO's at high-growth Series B and C teams who want direction and strategic memo to challenge the signal leaders.

Common questions

How Trendscoded tracks your brand in AI answers

What does Trendscoded do?

Trendscoded is an AI Market Signal Intelligence platform. It pins Positioning Intelligence and Market/Rival Intelligence across ChatGPT, Gemini, Claude, and Grok, then turns declared intelligence primitives into role-aware Directions for marketing leaders, in-house teams, and PR or communications agencies. Start with an eligible lens or go directly to a Task group; optionally add the one calendar-selected Weekly Market Read perspective for trend context. Each output provides one recommendation, two alternatives, sources, and a role-specific handoff.

How do I see how my brand shows up in ChatGPT?

Trendscoded's specialized agents query ChatGPT — and Gemini, Claude, and Grok — with provider comparison questions, then score whether your product was named, what proof the model cited, and how you rank against the signal leaders. The result is a per-model Position Score, mapped to your ICP and tracked over time.

Which AI engines does Trendscoded track?

Trendscoded tracks four answer engines: ChatGPT, Gemini, Claude, and Grok. Every engine is scored separately, so you can see where your brand is strong or weak per model.

What is a Weekly Market Read?

A Weekly Market Read is an optional role-specific interpretation of the one trend week selected in the calendar. It connects fresh trends to pinned positioning and rival intelligence; facts, scores, and sources stay fixed while impact and priorities can change by role. It is one possible primitive for Directions, not the whole workspace.

How is Trendscoded different from SEO?

SEO optimizes for a click on a search-result link. Trendscoded optimizes for whether an AI model recommends your product when a buyer asks — a different surface, with different proof requirements. This practice is called Answer Engine Optimization (AEO).

Who is Trendscoded built for?

Trendscoded is built for marketing leaders, in-house marketing teams, and PR or communications agencies helping growth-stage companies challenge the leaders who own their category in AI answers.

For Series B+ marketing teams

Structured position. Direction that compounds.

Mention numbers in the wrong frame compound against you. Structured Position gives every marketing role — Product Marketing, Demand Gen, Content & SEO — the right direction, so each week's moves compound your signal strength and ROI.

01 · ROLE

Product Marketing

Anchor the position. Compound the direction.

Read where AI engines anchor your brand — category, use case, capability — and ship the narrative moves that compound the right anchor each week.

What you watch
  • Category anchor drift across models
  • Capability claims rivals are winning
  • Narrative shifts in the buyer category
Compound the narrative position
02 · ROLE

GTM Lead

Catch the shift. Brief the field.

Read the directional shifts that move buyer evaluations — rival momentum, new entrants, evolving criteria — and brief the field before pipeline reacts.

What you watch
  • Rival capability gains by buyer set
  • New entrants in the consideration set
  • Buyer-criteria shifts in analyst stats
Brief the field before the shift hits
03 · ROLE

Content & SEO

Close the gap. Ship the proof.

Read the proof gaps in your structured position — capability, trust, narrative — and ship first-party evidence that compounds the position week over week.

What you watch
  • Capability proof gaps vs leading rivals
  • Trust evidence missing from your pages
  • Narrative claims your content doesn't yet support
Ship proof that compounds the position

Find the gap. Set the direction. Compound the gains.