Know their position before you pitch.
Trendscoded defines the client’s market boundary, measures where they stand against the right rivals, and names the associations they need to strengthen. You walk into the room with evidence, not an opinion.
Trendscoded is Market Positioning Intelligence for PR, communications, and marketing teams. It shows what the market and AI associate with your brand, how that position compares with rivals, and which market developments could change it, then turns that read into stakeholder-specific guidance. Every position shift comes with three Stakeholder Options: alternative courses of action backed by the evidence behind them.
ChatGPT
Claude
Grok
Gemini
One positioning platform. Two ways to put it to work.
PR agencies use Trendscoded to lead clients with evidence-backed positioning. In-house teams use it to monitor their market, align communications, and strengthen their position over time.
01 · PR Agencies
Lead every client with a measured position.
Define each client's market, establish a positioning baseline, monitor the shifts that matter, and bring Stakeholder Options grounded in market evidence.
- Position against the right rivals
- Market changes that reshape the brief
- Associations each client needs to build
Win the pitch, then keep the account.
02 · In-House Marketing Teams
Turn market intelligence into better decisions.
Monitor how your brand is positioned across AI models, understand what's changing, and give communications, content, and GTM teams one shared view of the market.
- Position across AI models
- Rival moves and market changes
- Stakeholder Options grounded in market evidence
Strengthen your market position.
Most PR agencies don't actually know where their client stands.
Define the market. Measure the position. See what changed. Choose the right direction.
Define the market
Set the boundaries of the market your client actually competes in.
Establish the baseline
Baseline positioning scores show where they lead, lag, and compete.
Monitor the market
See which events strengthen or weaken their position.
See stakeholder options
Alternative courses of action, each with the evidence behind it.
Strengthen the position
Turn the read into work you can recommend and defend.
Walk into the pitch with the position already measured.
The same read that wins the account is the one you work against afterwards.
Everything starts with the right market boundary
AI can only reason about the market it is given. Without clear boundaries it mixes in adjacent rivals, the wrong buyers, and neighbouring categories. Trendscoded resolves your client's market boundary first, so everything measured after it is measured against the rivals they actually compete with.
Clear boundaries
Where your client’s market begins and ends.
Right buyers
The buyers whose shortlist actually decides the deal.
True rivals
The competitors they are really measured against.
Before you change perception, know where they stand.
AI models do not just rank brands. They reflect how buyers judge them, what their products are believed to do, where they belong, and what they can replace. Trendscoded measures those associations and shows where your client leads, where rivals lead, and what the market rewards.
Show the client their position moved.
Trendscoded watches the events that could move your client's position, turns each one into Stakeholder Options with the evidence behind them, and tracks whether the position actually moved.
Why ChatGPT isn’t enough, and who Trendscoded is for
Why ChatGPT isn’t enough
Every agency already has ChatGPT. The problem is not generating ideas. It is that each model (ChatGPT, Claude, Gemini, Grok) forms different associations about your client, with no shared market boundary. Trendscoded sets the boundary first, resolves those associations into one consistent baseline, and gives you grounded Stakeholder Options you can take into the room.
Who it’s for
PR agencies and communications teams managing brands in competitive markets where buyers shortlist inside AI answers.
Market Positioning Intelligence
Measure what shapes your position.
Your position is shaped by how AI models discuss your brand, the capabilities they associate with it, and the market they place it in. Trendscoded measures all three, tracks your rivals and market leaders, and identifies the changes that will shape future positioning.
- Reputation Associations
- How buyers judge, recommend, review, shortlist, include, exclude, and compare your brand.
- Capability Associations
- What buyers believe your mechanism can do better at a failure point that matters.
- Recall Associations
- Where the market places your brand by buyer, use case, segment, category role, and leadership position.
- Alternative Associations
- What buyers see your brand as a direct substitute or replacement for when the need is the same.
Built for PR and communications teams representing challengers to the leaders who own their market.
Common questions
Market Positioning Intelligence, in plain terms
What does Trendscoded do?
Trendscoded helps PR and marketing teams understand where a brand stands, what is changing, and how to respond before the market moves on. It is Market Positioning Intelligence: it shows what the market and AI associate with a brand, how that position compares with rivals, and which market developments could change it, then turns that read into stakeholder-specific guidance. Every position shift comes with three Stakeholder Options backed by the evidence behind them.
What is Market Positioning Intelligence?
Market Positioning Intelligence models a bounded competitive market — its standards, ownership, and brand positions. It uses that model to identify credible ways to strengthen a brand's position as the market changes. Trendscoded is a Market Positioning Intelligence platform.
What is a Position Shift?
A Position Shift is how a specific market, brand, or rival event strengthens or weakens a competitive position. Trendscoded monitors these events, identifies the shift, and generates Stakeholder Guidance with three Stakeholder Options backed by evidence.
What is a Stakeholder Option?
A Stakeholder Option is one alternative course of action in response to a measured Position Shift. Each option carries an interpretation, the strategic reasoning, and recommended actions, backed by evidence.
What are Capability, Reputation, Recall, and Alternative Associations?
Capability Associations: what the market associates the entity with being able to do. Reputation Associations: what the market believes, trusts, or evaluates the entity for. Recall Associations: when, where, and for which buyer situations the entity is naturally surfaced, remembered, or retrieved. Alternative Associations: which competing entities the market associates as substitutes, comparisons, or adjacent choices.
What is a Bounded Market?
A Bounded Market is the category, buyer context, geography, and rival set used for a positioning read. It keeps comparisons relevant instead of treating the brand as if it had one universal market position.
How is Trendscoded different from AEO and AI visibility tools?
Visibility tools tell you where your brand appears. Trendscoded tells you why it's there, how it compares with rivals, what changed, and what to do next.
Which AI engines does Trendscoded read?
Trendscoded uses ChatGPT, Gemini, Claude, and Grok as evidence sources—not as the positioning model itself. Each engine is scored separately as one input to a brand's measured market position.
Who is Trendscoded built for?
Trendscoded is built for marketing leaders, in-house marketing teams, and PR, communications, and advisory teams. It serves teams that need positioning moves when their market shifts.