Climb higher with Market Positioning Intelligence. Win your position.
Every AI model forms its own associations about your client — and they rarely agree. Trendscoded sets the market boundaries first — so you get the right rivals, the right comparisons, then resolves those associations into one clear baseline position
Trendscoded is Market Positioning Intelligence for PR, communications, and marketing teams. It shows what AI associates with your brand, how that position compares with rivals, which market developments could change it, and what communications approach to use next. Every recommendation includes three grounded strategic Angles and the evidence behind them.
ChatGPT
Claude
Grok
Gemini
Most PR agencies don't actually know where their client stands.
Define the market. Measure the position. See what changed. Choose the right direction.
Define Your Market
Its purpose-built ontology sets the competitive boundaries.
Establish Your Baseline
Baseline Positioning Scores show where you lead, lag, and compete.
Monitor Your Market Daily
See which events strengthen or weaken your position.
See New Angles
Explore new ways to build the associations AI models reward.
Strengthen Your Position
Turn clarity into a durable competitive advantage.
Clear direction. Stronger associations. Better outcomes.
That's how you move from market noise to measurable position strength.
Everything starts with the right market definition
AI can only reason about the market it's given. Without clear boundaries, it mixes adjacent competitors, buyers, and categories. Genesis has a leading ontology system that every market needs for serious rankings, so every prompt uncovers the associations that actually drive inclusion.
Clear Boundaries
Define where your market begins and ends.
Right Buyers
Focus on the buyers that matter.
True Rivals
Measure against the competitors that belong.
Before you change perception, know where you stand.
AI models don't just rank brands—they associate them with specific capabilities, narratives, and markets. Genesis measures those associations, showing where your client leads, where competitors lead, and what the market rewards.
Monitor change. Find the Angle. Strengthen your position.
Trendscoded monitors daily events that could strengthen or weaken your position, surfaces new Angles to build the associations AI models reward, and helps you turn those choices into durable position strength.
See which events strengthen or weaken your position.
Explore new ways to build the associations AI models reward.
Turn clarity into a durable competitive advantage.
Why ChatGPT isn’t enough, and who Trendscoded is for
Why ChatGPT isn’t enough
Every agency already has ChatGPT. The problem isn’t generating ideas — it’s that each model (ChatGPT, Claude, Gemini, Grok) forms different associations about your client, with no shared market boundaries. Trendscoded sets the boundaries first, synthesizes those associations into one consistent baseline, and gives you grounded strategic Angles you can take to clients.
Who it’s for
PR agencies and communications teams managing brands in competitive markets where buyers shortlist inside AI answers.
Market Positioning Intelligence
Measure what shapes your position.
Your position is shaped by how AI models discuss your brand, the capabilities they associate with it, and the market they place it in. Trendscoded measures all three, tracks your rivals and market leaders, and identifies the changes that will shape future positioning.
- Narrative Associations
- How AI models discuss, recommend, and compare your brand when answering real buyer questions.
- Capability Associations
- The capabilities AI models consistently associate with your brand—and how they compare with your rivals.
- Market Associations
- The market your brand is placed in, top use cases, and how it feels about your client’s brand in different contexts.
- Evidence-backed
- Every association is tracked and sourced, giving you an edge as we gather more positioning intelligence each week.
Built for marketing, PR and advisory teams at growth-stage companies that challenge the leaders who own their market.
Common questions
Market Positioning Intelligence, in plain terms
What does Trendscoded do?
Trendscoded helps PR and marketing teams understand where a brand stands, what is changing, and how to respond before the market moves on. It is Market Positioning Intelligence: it shows what AI associates with a brand, how that position compares with rivals, which market developments could change it, and what communications approach to use next. Every recommendation includes three strategic Angles and the evidence behind them.
What is Market Positioning Intelligence?
Market Positioning Intelligence models a bounded competitive market — its standards, ownership, and brand positions. It uses that model to identify credible ways to strengthen a brand's position as the market changes. Trendscoded is a Market Positioning Intelligence platform.
What is a Position Shift?
A Position Shift is how a specific market, brand, or rival event strengthens or weakens a competitive position. Trendscoded monitors these events, identifies the shift, and suggests communication approaches with three strategic Angles backed by evidence.
What is a strategic Angle?
A strategic Angle is a new way to position a brand based on a measured Position Shift. Each Angle builds a different association and is backed by evidence.
What are narrative, capability, and market associations?
Narrative associations are how AI models discuss and recommend a brand. Capability associations are the measurable strengths AI consistently connects to a brand. Market associations are the market, buyers, and competitors AI associates with that brand.
What is a Bounded Market?
A Bounded Market is the category, buyer context, geography, and rival set used for a positioning read. It keeps comparisons relevant instead of treating the brand as if it had one universal market position.
How is Trendscoded different from AEO and AI visibility tools?
Visibility tools tell you where your brand appears. Trendscoded tells you why it's there, how it compares with rivals, what changed, and what to do next.
Which AI engines does Trendscoded read?
Trendscoded uses ChatGPT, Gemini, Claude, and Grok as evidence sources—not as the positioning model itself. Each engine is scored separately as one input to a brand's measured market position.
Who is Trendscoded built for?
Trendscoded is built for marketing leaders, in-house marketing teams, and PR, communications, and advisory teams. It serves teams that need positioning moves when their market shifts.
One positioning platform. Two ways to put it to work.
PR agencies use Trendscoded to lead clients with evidence-backed positioning. In-house teams use it to monitor their market, align communications, and strengthen their position over time.
01 · PR Agencies
Lead every client with a measured position.
Define each client's market, establish a positioning baseline, monitor meaningful Position Shifts, and uncover new communication Angles grounded in market evidence.
- Position against the right rivals
- Market changes that reshape the brief
- Associations each client needs to build
Lead every client with measurable positioning.
02 · In-House Marketing Teams
Turn market intelligence into better decisions.
Monitor how your brand is positioned across AI models, understand what's changing, and give communications, content, and GTM teams one shared view of the market.
- Position across AI models
- Rival moves and market changes
- New communication Angles grounded in market evidence
Strengthen your market position.