Cookie Policy

Last updated: January 15, 2025

This Cookie Policy explains how TrendsCoded ("we," "our," or "us") uses cookies and similar technologies when you visit our website and use our AI visibility tracking platform. This policy should be read alongside our Privacy Policy.

What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They help websites remember information about your visit, such as your preferred language and other settings, which can make your next visit easier and the site more useful to you.

How We Use Cookies

We use cookies and similar technologies for several purposes:

Essential Cookies

These cookies are necessary for the website to function properly. They enable basic functions like page navigation, access to secure areas, and user authentication. The website cannot function properly without these cookies.

• Session management and user authentication
• Security and fraud prevention
• Load balancing and performance optimization
• Basic website functionality

Analytics and Performance Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.

• Website usage statistics and analytics
• Performance monitoring and error tracking
• User behavior analysis
• Service improvement insights

Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences and settings.

• User preferences and settings
• Language and region preferences
• Custom dashboard configurations
• Feature preferences and customization

Marketing and Advertising Cookies

These cookies are used to track visitors across websites to display relevant and engaging advertisements.

• Ad targeting and retargeting
• Campaign effectiveness measurement
• Social media integration
• Marketing analytics

AI and Machine Learning Cookies

These cookies help us provide AI-powered insights and improve our machine learning models.

• AI platform integration tracking (ChatGPT, Perplexity, Claude, Gemini)
• Machine learning analytics and model improvement
• AI training data collection and processing
• Behavioral tracking for AI insights and recommendations
• Factor weighting and sentiment analysis tracking

Types of Cookies We Use

Third-Party Cookies

We may use third-party services that place cookies on your device. These services include:

Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics uses cookies to collect information about your use of our website, including your IP address.

Stripe

We use Stripe for payment processing. Stripe may place cookies to ensure secure payment processing and fraud prevention.

Social Media Platforms

We may integrate with social media platforms like Twitter and LinkedIn, which may place cookies for advertising and analytics purposes.

Local Storage and Web Storage

In addition to cookies, we use other web storage technologies to enhance your experience:

Local Storage

We use browser local storage to store data that persists between sessions:

• User dashboard configurations and preferences
• AI insights and ranking data cache
• Offline functionality and data synchronization
• Custom widget settings and layouts

Session Storage

We use session storage for temporary data that is cleared when you close your browser:

• Current session analytics and tracking
• Temporary form data and user inputs
• Real-time AI processing status
• Navigation state and breadcrumbs

Managing Your Cookie Preferences

Browser Settings

You can control and manage cookies through your browser settings. Most browsers allow you to:

• View and delete existing cookies
• Block cookies from being set
• Set preferences for different types of cookies
• Receive notifications when cookies are being set

Cookie Consent

When you first visit our website, you will see a cookie consent banner. You can:

• Accept all cookies
• Reject non-essential cookies
• Customize your cookie preferences
• Change your preferences at any time

GDPR Cookie Compliance

We comply with the EU General Data Protection Regulation (GDPR) and ePrivacy Directive regarding cookies:

• Lawful Basis: We process cookies based on consent, legitimate interest, and contract performance
• Granular Consent: You can choose which types of cookies to accept or reject
• Easy Withdrawal: You can withdraw consent at any time through our cookie preference center
• Data Subject Rights: You have the right to access, rectify, and delete cookie data
• Transparency: We provide clear information about cookie purposes and data processing

Opt-Out Options

You can opt out of certain types of cookies:

• Google Analytics: Use the Google Analytics Opt-out Browser Add-on
• Facebook: Adjust your Facebook ad preferences
• LinkedIn: Manage your LinkedIn advertising preferences
• Twitter: Control your Twitter personalization settings

API and Integration Cookies

Our platform integrates with various APIs and external services that may use cookies:

Third-Party API Cookies

We use cookies to facilitate API integrations and external service connections:

• OAuth authentication tokens and session management
• API rate limiting and usage tracking
• Webhook delivery and status tracking
• External service authentication and authorization
• Cross-platform data synchronization

Security and Authentication Cookies

We use specialized cookies for security and authentication purposes:

• CSRF protection tokens
• Rate limiting and abuse prevention
• Multi-factor authentication state
• Session security and timeout management
• API key validation and rotation

Impact of Disabling Cookies

If you choose to disable cookies, please note that:

• Some features of our website may not function properly
• You may need to re-enter information more frequently
• Your user experience may be less personalized
• Some third-party integrations may not work correctly

Data Subject Rights for Cookies

Under GDPR and other privacy laws, you have specific rights regarding cookie data:

Your Cookie Rights

• Right to Access: Request information about cookies stored on your device
• Right to Rectification: Correct inaccurate cookie data
• Right to Erasure: Request deletion of cookie data
• Right to Portability: Receive your cookie data in a machine-readable format
• Right to Object: Object to processing of cookie data for certain purposes
• Right to Restrict: Request limitation of cookie data processing

Cookie Data Management

You can manage your cookie data through:

• Our cookie preference center (accessible via footer link)
• Browser settings and cookie management tools
• Direct contact with our privacy team at privacy@trendscoded.com
• API endpoints for programmatic cookie data access

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the updated policy on this page and updating the "Last updated" date.

Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us at: