Research on Market Maps and AI standing
For PR and comms teams: map the market first, then see where a brand ranks in ChatGPT, Claude, Gemini, and Grok.
- 88
- published resources
- 5
- research categories
- Map → position → evidence
- markets, standing, sources
Start with the market. Read the evidence.
New to Market Maps? Read these four first.
Your Market Map and Your Standing
Which markets a brand belongs in, who it competes with, and how to read its standing.
What the market rewards
What that market rewards, and which brands own those positions.
Position Shift
When a development strengthens or weakens standing against rivals.
The sources behind a Position Shift
Review the sources behind a market development and what they support.
Guides, reports, and definitions.
Filter by type. Map first, then standing, then the sources behind the read.
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What teams ask before they read.
Market Maps, standing, and where to start.
What is Market Positioning Intelligence?
Market Positioning Intelligence is Trendscoded's approach to Market Intelligence. It maps the competitive markets a brand actually belongs in, then measures standing in the ones that matter, with the sources behind every read.
What is one market on the Market Map?
One market on the Market Map is the category, buyer context, geography, and rival set used for a single positioning read. The map is the whole picture; a board is one market inside it.
What are Market Positioning Associations?
Market Positioning Associations are the maintained relationships credibly connected to a brand or rival. Reputation Associations describe how buyers judge it. Capability Associations describe what its mechanism is believed to do better.
What is Market Standing?
Market standing describes your position relative to rivals in one market on the Market Map. Read it with the selected model, date, and available evidence.
What is a Position Shift?
A Position Shift is a meaningful change in how a development strengthens or weakens a brand position relative to rivals.
$50 one-time
The map. Then the rank.
You get the Market Map for the client. Use remaining credits to measure standing in the markets and AI model you choose. Any unused amount stays in your credit balance.
- The Market Map for that client
- Choose ChatGPT, Claude, Gemini, or Grok for measurement
- City, state, or country — local or worldwide