Research on Market Maps and AI standing
For PR and comms teams: map the market first, then see where a brand ranks in ChatGPT, Claude, Gemini, and Grok.
81
published resources
5
research categories
Map → score → evidence
markets, standing, sources
Four beats. One positioning flow.
New to Market Maps? Read these four first.
The Market Map, then the score
Which markets a brand belongs in — then Capability, Reputation, Recall, Alternative Associations, and Baseline Positioning Score.
Market Standards and Competitive Ownership
What a Bounded Market rewards, and which brands own those positions.
Position Shift
When a development strengthens or weakens standing against rivals.
The sources behind a Position Shift
What moved the number — captured sources, not an opinion.
Guides, reports, and definitions.
Filter by type. Map first, then standing, then the sources behind the read.
What teams ask before they read.
Market Maps, standing, and where to start.
What is Market Positioning Intelligence?
Market Positioning Intelligence is Trendscoded's approach to Market Intelligence. It maps the competitive markets a brand actually belongs in, then measures standing in the ones that matter, with the sources behind every read.
What is a Bounded Market?
A Bounded Market is the category, buyer context, geography, and rival set used for a positioning read. It keeps the market positioning comparison relevant.
What are Market Positioning Associations?
Market Positioning Associations are the maintained relationships credibly connected to a brand or rival. Reputation Associations describe how buyers judge it. Capability Associations describe what its mechanism is believed to do better. Recall Associations describe where it belongs. Alternative Associations describe what it can replace for the same buyer need.
What is Baseline Positioning Score?
Baseline Positioning Score is the participant-level aggregate of the Capability, Reputation, Recall, and Alternative Association Scores inside a Bounded Market. It supports positioning clarity and competitive comparison.
What are Market Standards and Competitive Ownership?
Market Standards are the expectations a Bounded Market rewards. Competitive Ownership shows which brands are most strongly associated with those positions.
What is a Position Shift?
A Position Shift is a meaningful change in how a development strengthens or weakens a brand position relative to rivals.