| Capability | Visibility / listening | Trendscoded |
|---|---|---|
| Market Map (which markets, who belongs in each) | Not offered | Core |
| Markets ruled out, with the reason recorded | Not offered | Core |
| Standing per market | Not offered | Core |
| Visibility / mention tracking | Core | Evidence input |
| Brand association measurement | Not offered | Core |
| Rival and market standards | Not offered | Core |
| Event interpretation (position shifts) | Not offered | Core |
| Sources behind each read | Citation counts | Core |
Compare
Visibility tools count appearances. Trendscoded maps the market first.
Profound, Otterly, Athena, and Peec answer “where do we show up?” ChatGPT and Claude answer from whatever market you typed in. Trendscoded answers which competitive markets exist for the client, who belongs in each, and where they stand in the ones that matter.
Many teams run a visibility tool and a Market Map together. The question is whether what’s missing is the count — or the market.
Nearby workflows
PR strategy and planning software
Planning tools organize campaigns. Trendscoded starts earlier: the Market Map, then standing in the markets that matter.
Media and social listening platforms
Listening tools surface mentions. Trendscoded names the competitive markets, who belongs in each, and where the client stands.
Competitive intelligence platforms
CI tracks rival news. Trendscoded reads those moves against a preserved standing baseline inside a named market.
Manual agency research and analyst workflows
ChatGPT and desk research answer from whatever market you typed in. A Market Map is the starting point you can reuse.
What each category covers
Visibility tools
Profound
Profound counts where you appear. Trendscoded maps the markets you are compared in, then measures where you stand.
Otterly
Otterly counts where you appear. Trendscoded maps the markets you are compared in.
Athena
Athena optimizes what you already published. Trendscoded settles which market you are judged in.
Peec AI
Peec reports where you appear. Trendscoded maps the markets you are compared in.