Market Positioning Intelligence for PR and communications teams.
Trendscoded shows the associations AI holds about your clients, keeps those associations coherent, and turns them into clear Strategic Angles you can act on.
Define the right market first
Everything starts with the market. We set the real category, the real buyer, and the true rival set before measuring anything. This stops AI from judging your client inside the wrong competitive set and comparing them to brands they would never actually compete with.
Without the right market, every association is scored in the wrong contest.
The rest of the loop
See the associations. Keep them coherent. Turn them into Angles.
See the associations that matter
Trendscoded surfaces the associations forming across ChatGPT, Claude, Gemini, and Grok, one clear view of the associations that currently make up the position, not four conflicting answers.
- What your client is known for
- What they are seen to deliver
- Who they are associated with
- Which alternatives they are weighed against
Establish a clear baseline
Once the market is defined and the associations are read, Trendscoded builds a single Baseline Positioning Score, the shared reference point for the team.
- One Baseline Positioning Score for the whole team
- Brief a client on where they actually stand
- No more reconciling conflicting model outputs
Track how associations change
New coverage, rival moves, market events, and content all shift associations over time. Trendscoded shows which are strengthening, which are weakening, and what is driving the movement.
- Which associations are strengthening or weakening
- What is driving each movement
- See the impact before it becomes a positioning problem
Get Strategic Angles that actually land
When associations shift, Trendscoded delivers grounded Strategic Angles. Each is tied to a specific association, supported by evidence, and written so a PR or communications team can take it straight into client work.
- Each Angle tied to a specific association
- Supported by evidence, ready for client work
- No generic ideas, no guessing which story to push next
How PR teams work
Built for the way PR teams actually work.
- One shared baseline across the team
- Clear view of associations vs. rivals
- Editable recommendations grounded in evidence
- Focused on positioning, not just visibility