Privacy Policy

We collect two main types of information: User Data and Visibility Data.

1.1 User Data

• Account Information: Name, email address, password, and optional organization details.
• Communication Data: Messages or support requests you send to us.
• Payment Information: Billing details processed securely through Stripe (we never store card numbers).

1.2 Visibility Data

• Usage Data: Interactions with the platform, lists you create, entities you track, AI rankings you generate.
• Performance Signals: Anonymized ranking results, Position Score reads, and Trends Desk movements used to improve Trendscoded's analytics accuracy.

We use data to operate and continuously improve Trendscoded:

• Provide and maintain the platform
• Process payments and subscriptions
• Respond to support requests
• Personalize dashboards and reports
• Monitor trends to improve ranking accuracy and user experience

We process your personal data based on the following legal grounds:

• Contract Performance: To provide our services and fulfill our obligations to you
• Legitimate Interest: To improve our services, prevent fraud, and ensure platform security
• Consent: For marketing communications and optional data processing activities
• Legal Obligation: To comply with applicable laws and regulations

You have the right to object to processing based on legitimate interest. Contact us to exercise this right.

Trendscoded uses machine learning systems to enhance visibility scoring, Position Score analysis, and AI market signal intelligence. These systems are regularly reviewed for performance and fairness and are not used to make automated decisions about individual users.

Our AI models are trained using data from various sources:

• Public Data: Publicly available information from websites, social media, and other public sources
• AI Platform Data: Aggregated, anonymized data from AI assistant interactions and responses
• User-Generated Content: Content you create using our platform (with your consent)
• Third-Party APIs: Data obtained through legitimate API access to external services

Our platform uses automated systems to:

• Generate AI visibility rankings and scores
• Provide content recommendations based on AI patterns
• Analyze Position Score across category, buyer journey, use case, signal, and competitive position
• Create personalized insights and reports

Your Rights: You have the right to request human review of any automated decision that significantly affects you. Contact us if you believe an automated decision is incorrect or unfair.

We do not sell, rent, or trade your personal information.

We only share limited data when necessary:

• Service Providers: Trusted partners who help us operate, host, analyze, or secure our infrastructure.
• Legal Compliance: When required by law or to protect our legal rights.
• Business Transfers: If Trendscoded undergoes a merger, acquisition, or restructuring, data transfers will remain under equivalent privacy protections.
• With Consent: When you explicitly choose to share visibility reports or data publicly.

We use industry-standard security practices to protect your information:

• Encryption in transit and at rest
• Access controls and multi-factor authentication
• Regular audits and vulnerability assessments
• Secure hosting infrastructure with monitored access

In the event of a data breach that may affect your personal information:

• Detection & Response: We have procedures to detect, assess, and respond to security incidents
• Regulatory Notification: We will notify relevant data protection authorities within 72 hours (GDPR requirement)
• User Notification: We will notify affected users without undue delay if the breach poses a high risk to their rights and freedoms
• Remediation: We will take immediate steps to contain the breach and prevent further unauthorized access

You may at any time:

• Access your stored data
• Correct inaccurate or incomplete information
• Delete your account and associated data
• Export your visibility reports in a portable format
• Withdraw consent for optional communications

To exercise these rights, contact us at info@trendscoded.com.

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: You can request information about the categories and specific pieces of personal information we collect, use, and share
• Right to Delete: You can request deletion of your personal information (subject to certain exceptions)
• Right to Opt-Out: You can opt-out of the sale of your personal information (we do not sell personal information)
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights
• Right to Correct: You can request correction of inaccurate personal information
• Right to Limit: You can request limitation of the use and disclosure of sensitive personal information

We use cookies to maintain sessions, analyze usage patterns, and personalize content.

You can adjust or disable cookies in your browser settings.

You have the right to receive your personal data in a structured, commonly used, and machine-readable format:

• Export Formats: We provide data exports in JSON, CSV, and other standard formats
• API Access: You can access your data through our secure API endpoints
• Complete Data: Exports include all your personal data, visibility reports, and analytics
• Transfer to Another Service: You can request data transfer to another service provider

To request a data export, contact us at privacy@trendscoded.com with your account details.

Your data may be processed in countries outside your residence. We apply appropriate safeguards to comply with GDPR, CCPA, and related data protection laws.

Trendscoded is not intended for children under 13. We do not knowingly collect or store personal information from anyone under that age.

We retain information only as long as necessary to provide our services, fulfill legal obligations, and improve system performance. When no longer required, data is securely deleted or anonymized.

We may update this policy as our services evolve or regulations change. The latest version will always be available at trendscoded.com/privacy with a revised "Last updated" date.

For privacy-related inquiries, data protection questions, or to exercise your privacy rights: