Rankings & Standing
See your position against relevant rivals by market, location, and vertical. Compare AI answers with and without web search, then use the read to focus your campaigns.
For marketing teams and agencies
Rankings & Standing measures position inside a defined Market Map board. Start with a market contract so the result refers to a specific competitive market and comparable set.
Choose the market and its scope. The companies being compared should compete for the job that board defines.
Select the available model and whether it answers from existing knowledge or with web search. Keep that choice visible when interpreting the result.
See who ranks, where your company stands, and how the model answers. For Web results, inspect the cited sources.
See where you stand
Compare your position against relevant competitors in the market, location, and vertical that matter. Keep answers with and without web search separate, and inspect the evidence behind the result.
What the model already knows: whom it names from recall alone.
See whom the model recommends after searching the web. Inspect the sources cited in its answer.
Same market. Same questions. Two views of your competitive position.
Compare the recommendations. Open the cited sources.
Your company can lead on one board and trail on another. Interpret a ranking with its market, rivals, model, and evidence mode. A result from one scope does not establish your position in every market.
Use the board’s comparisons and associations to examine where your company is strong or missing. The result supports a positioning discussion: which rivals are ahead, which dimensions matter, and which claims deserve a closer look.
Use rankings and their evidence to decide where your team should focus. Connect that market context to commercial comparison moments, then prepare focused ChatGPT Ads groups, hints, and creative. Campaign preparation is in development; a ranking does not guarantee ad performance.
Marketing teams and agencies can use the same defined market to discuss the company and its rivals. Keep the model answer and available evidence alongside the result so the client can inspect the basis of the comparison.
No. Recall means the model answers from its existing knowledge without web search. It reveals what that model associates with a company and whom it names for the question; it does not measure a surveyed population.
Read the model’s response and inspect its cited sources. Those sources let you review the public material the model used for that answer, within the selected market and comparison.
A result records a particular measurement. The homepage examples are saved snapshots. Comparing results from different times requires actual measurements with a comparable scope; a Web-versus-Recall comparison alone does not show change over time.