← Answers · Understanding results
How should I read my market standing?
Market standing describes how your company is positioned relative to the rivals in a selected market. Read it with the buyer context, model, date, and evidence behind the result.
The standing is tied to the market and buyer context configured for the read. Changing the buyer, rival set, or model can change the result.
The product shows the captured evidence behind the standing so the team can review the result rather than treating it as a black box.
There is no single global standing for a brand across every market and buyer.
- Scoped to a defined market and buyer
- Comparable by rival and AI model
- Supported by captured evidence
- Not a universal brand grade
Start with your Market Map
Create your Market Map — $50. The markets buyers actually compare you in, who belongs in each, and which are worth measuring now. Any unused amount stays in your credit balance.