← Answers · Methodology
How is Baseline Positioning Score calculated?
Baseline Positioning Score combines the Reputation Association Score, Capability Association Score, Recall Association Score, and Alternative Association Score for one brand or rival inside a defined market, buyer context, rival set, model scope, and evidence window.
The score is tied to the market and buyer context configured for the read. Changing the buyer, rival set, or model can change the result.
The product shows the captured evidence behind the score so the team can review the result rather than treating it as a black box.
There is no single global score for a brand across every market and buyer.
- Scoped to a defined market and buyer
- Comparable by rival and AI model
- Supported by captured evidence
- Not a universal brand grade
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