How do teams use a Market Map in a client review?
Start with the markets relevant to the client, review the rivals in each, and read standing with its evidence. Your team decides which questions need further investigation and what work to take forward.
Choose the market that matches the decision. A client pitch, product launch, and local expansion may require different comparisons. Keep the wider map available to explain what was included and ruled out.
Read the selected market, model, and date alongside the result. Review the associations and available evidence before making a claim about the company or a rival.
Set a review cadence around the client’s needs. Completed measurements remain available; request a new read when you need current standing. Your team owns the communications plan and follow-up decisions.
- Choose the market relevant to the client decision
- Review the rivals and standing in that market
- Check the evidence and unresolved questions
- Agree on follow-up work with the client
Start with your Market Map
Create your Market Map — $50. The markets buyers actually compare you in, who belongs in each, and which are worth measuring now. Any unused amount stays in your credit balance.