A Market Map helps marketing leaders see which markets a company competes in, which rivals matter in each, and where a closer look at standing is useful.
Give the discussion a defined market
A leadership team can spend a meeting debating competitors while each person has a different market in mind. Start by naming the buyer need, location, and relevant specialization. The Market Map makes those differences visible.
Choose where to measure standing
The whole map provides context. Select the markets that matter to the decision, then examine the company’s standing against the rivals in those markets. Keep the model and date attached to each measurement.
Use evidence to sharpen questions
A read can help the team ask better questions about recognition, reputation, or capabilities. Review the available sources before deciding what a difference means. Strong standing in one market should not be generalized to the whole company.
Keep ownership with the team
The Market Map supports the team’s judgment. Marketing and communications leaders decide priorities, approve claims, and choose the work to undertake. It does not replace those decisions with an automatically generated campaign plan.
Start with a clear purchase
The Market Map entry purchase is $50, one-time. Any unused amount remains as credits for measuring and monitoring standing. See pricing for the current offer and subsequent measurement costs.
About Trendscoded
Trendscoded is Market Intelligence for PR, communications, and marketing teams. Start with a Market Map of the markets buyers compare your company in and the rivals in each. Then measure standing in the markets that matter, with the evidence behind each read.
Create your Market Map for $50, one-time. Any unused amount stays in your credit balance for measuring and monitoring standing. No subscription or auto-renewal. See pricing for the current offer.