A useful rival comparison starts with the buyer’s alternatives. The Market Map helps keep those companies together before you examine their standing.
Start with the buyer’s choice
Companies in the same broad industry do not necessarily compete for the same buyer need. Define the market before comparing names.
Account for geography and specialization
A local provider and a global platform may overlap in one context and differ in another. Use the map to understand where each comparison belongs.
Read the companies together
Compare standing and associations within the selected market. Keep the chosen model and date visible. Read the available evidence to understand the difference in position.
Use the comparison in a client decision
The findings can help a team prepare a pitch, question a positioning claim, or choose where to investigate further. They do not prove a rival’s sales performance or dictate a communications plan.
About Trendscoded
Trendscoded is Market Intelligence for PR, communications, and marketing teams. Start with a Market Map of the markets buyers compare your company in and the rivals in each. Then measure standing in the markets that matter, with the evidence behind each read.
Create your Market Map for $50, one-time. Any unused amount stays in your credit balance for measuring and monitoring standing. No subscription or auto-renewal. See pricing for the current offer.