Do I need a visibility tool (Profound, Otterly) and Trendscoded?
Only if you need both jobs. Profound, Otterly, and similar tools count where a brand appears. Trendscoded maps the markets buyers compare you in, then measures standing there. Start with the Market Map if the missing piece is the market. Add a visibility tool if you also need the widest mention count.
A visibility tool answers “did the model name us?” A Market Map answers “in which markets, against whom, and where do we stand?”
You do not need a visibility subscription to buy a $50 Market Map. Some teams later add a tracker for breadth. That is complementary — not a replacement.
- Visibility tools: mention and appearance counts
- Trendscoded: Market Map, then standing and sources
- Use both if you need the count and the market
- Start with the map if the market is not agreed
Start with your Market Map
Create your Market Map — $50. The markets buyers actually compare you in, who belongs in each, and which are worth measuring now. Any unused amount stays in your credit balance.