How is Trendscoded different from AI mention trackers (Profound, Peec)?
Mention trackers like Profound and Peec count whether a model named you. Trendscoded starts with a Market Map — which markets buyers compare you in — then measures standing in those markets, with the sources behind the read. A mention is an input. Standing on a defined market is the output.
A mention tracker answers one question: did the model say my name? That's worth knowing — but a mention count doesn't tell you whether the model recommended you, framed you for the right buyer, or put a rival ahead of you. Two brands can show the same mention share and lose the answer for completely different reasons.
Trendscoded reads the same answers, then goes one layer down. Baseline Positioning Score splits the mention into whether you're actually being recommended (Answer Share, not just Mention Share), for which buyer, and what evidence the model cites when it explains the pick. The Market Map shows which markets the gap sits in; when an event moves it, the change is recorded against your standing, with the sources behind it.
If you only need a mention count, a visibility tool is enough. If you need the markets, the rival set, and a score you can defend, that is the Market Map job. Many teams use both.
- Visibility tools count mentions; Trendscoded maps markets, then scores standing
- Baseline Positioning Score is scoped to a market, buyer, rival set, and model
- When you are behind, the read names the market, the rival, and the sources
- You can use a visibility tool and Trendscoded — they are different hires
Start with your Market Map
Create your Market Map — $50. The markets buyers actually compare you in, who belongs in each, and which are worth measuring now. Any unused amount stays in your credit balance.