How is Trendscoded different from AI mention trackers (Profound, Peec)?
AI mention trackers like Profound and Peec tell you whether a model named you — a count of mentions across engines. Trendscoded tells you whether you're winning the answer: who owns the buying decision, whether the model frames you for the right buyer, and what proof closes the gap. The mention is the input; the decision is the output.
A mention tracker answers one question: did the model say my name? That's worth knowing — but a mention count doesn't tell you whether the model recommended you, framed you for the right buyer, or put a rival ahead of you. Two brands can show the same mention share and lose the answer for completely different reasons.
Trendscoded reads the same answers, then goes one layer down. Baseline Positioning Score splits the mention into whether you're actually being recommended (Answer Share, not just Mention Share), for which buyer, and what evidence the model cites when it explains the pick. The market model shows the gap; when an event moves it, Trendscoded generates Stakeholder Guidance and three grounded Stakeholder Options, each with sources.
If your only job is to watch whether AI mentions your brand, a mention tracker is enough. If your job is to win the answer for your category against named rivals — and prove what moved it — that's the gap Trendscoded fills. Teams that outgrow mention counting are usually looking for the next decision, not a bigger dashboard.
- Mention trackers count mentions; Trendscoded scores whether you're winning the answer — Answer Share, not just Mention Share
- Baseline Positioning Score breaks the mention down by buyer, by engine, and by the evidence the model cites
- When you're behind, the suggested strategy and Angles name the credible moves
- Scoped to your category and named rivals, so the read helps you decide what to publish next
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