How do I improve my Baseline Positioning Score?
You improve your Baseline Positioning Score by finding where AI answers are hurting you most, then strengthening the association behind the weakness. You may need to get named more often, get recommended over rivals, explain your category more clearly, or give the model stronger evidence to trust. Trendscoded names the weak association, the strategy to move it, and three grounded Angles.
Do not start with the headline 0–100 score. Start with the place you are losing: which buyer, which rival, and which AI engine. A low score on ChatGPT may need different work than a low score on Claude. A weak answer for one buyer type may not be weak for another.
Then match the weakness to the fix. If AI models rarely name you, you need clearer pages that make your category and offer easy to find. If models name you but recommend a rival, you need stronger proof: benchmarks, case studies, comparison pages, or specific capability claims. If models group you too closely with a rival, you need sharper category separation. If the answer cites weak proof, you need better sources the model can trust.
Trendscoded does that mapping against your measured baseline. When an event shifts the picture, it generates Stakeholder Guidance and three grounded Stakeholder Options with sources. After the work ships, the next read shows whether your position improved.
- Do not act on the average score first
- Find the weak buyer, rival, and AI engine
- If models do not name you, improve retrievable coverage
- If models name you but pick a rival, publish stronger proof
- If models blur you with rivals, sharpen your category difference
- If models cite weak sources, give them better evidence
- Choose the suggested strategy and generate three grounded Angles
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