Use a Market Map to keep a client review focused: agree on the relevant markets, compare the right rivals, read standing in context, and decide what needs attention.
Start with the client’s markets
Choose the part of the map relevant to the conversation. A client pitch, local expansion, and product launch may each call for a different market view. Keep the wider map available so the team can explain what was included and ruled out.
Review the rival set
Check that the comparison reflects the buyer’s actual alternatives. Being in the same broad industry does not make two companies direct competitors for every need. Discuss geography and specialization where they matter.
Read standing with its context
Keep the market, model, and date visible when discussing a result. Review the associations and evidence behind the read. Separate an observed difference from a proposed explanation.
Agree on the next team decision
Record what the team learned, which questions remain open, and who will follow up. Your team owns the communications plan. The Market Map provides the competitive context and evidence for that discussion.
Choose a review cadence that fits the work
Review the map when a client decision or market development warrants it. Completed measurements remain available; request a new read when you need current standing. A meeting schedule does not imply that every market is automatically remeasured on that schedule.
About Trendscoded
Trendscoded is Market Intelligence for PR, communications, and marketing teams. Start with a Market Map of the markets buyers compare your company in and the rivals in each. Then measure standing in the markets that matter, with the evidence behind each read.
Create your Market Map for $50, one-time. Any unused amount stays in your credit balance for measuring and monitoring standing. No subscription or auto-renewal. See pricing for the current offer.
