Author

Adam Dorfman

Founder of Trendscoded. AI market intelligence for marketing, PR, and advisory teams.

Adam Dorfman is the founder of Trendscoded, a Market Intelligence platform for marketing, PR, communications, and advisory teams. Its approach is Market Positioning Intelligence: map the markets buyers actually compare a brand in, then measure where the brand stands in the ones that matter.

His work focuses on the Market Map, Bounded Markets, Market Positioning Associations, Market Standing, and Position Shifts, with the sources kept behind every read.

Adam writes on market positioning, rival strength, and the structured content and proof systems that make AI engines lift a brand into their answers. He works through each new client's Market Map personally.

Topics

  • · Market Intelligence
  • · Market Positioning Intelligence
  • · Market Map
  • · Bounded Market
  • · Market Positioning Associations
  • · Reputation Signals
  • · Reputation Associations
  • · Capability Associations
  • · Position Shift
  • · evidence-grounded positioning
  • · positioning clarity
  • · market positioning
  • · AI answers as market evidence
  • · Market Standing
  • · Generative Engine Optimization

Elsewhere

Where Adam publishes

Writing and primary sources

The canonical Trendscoded surfaces Adam authors and maintains.

Market Map Labs

Long-form articles on market positioning, competitive ownership, and the evidence behind each measured read.

Glossary

Canonical definitions for the vocabulary Trendscoded uses across AI market intelligence work.

Compare

Side-by-side breakdowns of Trendscoded against other AI market intelligence and AEO tools.

Pitch

The four-beat Read the Market · Build the Proof · Strengthen your Position · Compound the Gains loop, with the artifacts each step produces.

$50 one-time

The map. Then the rank.

You get the Market Map for the client. Use remaining credits to measure standing in the markets and AI model you choose. Any unused amount stays in your credit balance.

  • The Market Map for that client
  • Choose ChatGPT, Claude, Gemini, or Grok for measurement
  • City, state, or country — local or worldwide

Create your Market Map