A Market Map is useful when it helps a team understand where its client competes, compare the right rivals, and support a decision with evidence. Judge that value against the actual cost and work involved.
Start with the decision
Name the decision before buying research. You may be preparing a pitch, checking a client’s competitive context, or deciding which market deserves closer attention. A map is valuable when it clarifies that question.
Look for a useful change in understanding
Did the map reveal a relevant market the team had overlooked? Did it rule out a misleading comparison? Did it help explain why the rival set changes by location or specialization? These are concrete ways to assess its usefulness without inventing a revenue forecast.
Keep the purchase and later work clear
The entry purchase is $50, one-time. Creating the Market Map uses part of that amount, and any unused amount remains as credits for measuring and monitoring standing. There is no subscription or auto-renewal. Subsequent work uses credits; the entry price does not promise unlimited measurements.
Evaluate outcomes honestly
Track the time spent, the decisions supported, and the work your team actually changes. A Market Map does not guarantee a ranking improvement, more coverage, or additional revenue. Any claimed business result needs its own evidence.
About Trendscoded
Trendscoded is Market Intelligence for PR, communications, and marketing teams. Start with a Market Map of the markets buyers compare your company in and the rivals in each. Then measure standing in the markets that matter, with the evidence behind each read.
Create your Market Map for $50, one-time. Any unused amount stays in your credit balance for measuring and monitoring standing. No subscription or auto-renewal. See pricing for the current offer.
