Profound shows the dashboard. TrendsCoded ships the plan.
Profound is built for analyst-translated, board-deck cadence — comprehensive monitoring, deep dashboards, and quarterly readouts that travel up to leadership.
TrendsCoded is built for the operating cadence underneath that — same daily reads, but converted every Friday into three ranked moves with named artifacts (comparison page, capability page, case study). The output is what your marketing team ships next week to defend or grow enterprise answer share.
If your category is mature and you mainly need an annual benchmark for stakeholders, Profound's depth fits. If you're a well-funded marketing team competing for enterprise mindshare and the category is being shaped inside AI answers right now, you need a weekly operating output — not a quarterly readout.
TrendsCoded is the operating workstation for well-funded growth-stage marketing teams competing for enterprise mindshare. Daily Signal Desk reads, a weekly AEO Strategic Plan, and a named-artifact queue scoped to the enterprise buyer — designed for the team that has to defend or grow answer share inside AI assistants every week.
Yes. Both measure AI answer share across the major models. Profound is built for incumbents on a quarterly board-deck cadence. TrendsCoded is built for well-funded growth-stage marketing teams competing for enterprise buyers — same daily reads, but converted into a Friday operating plan instead of a quarterly readout.
Profound delivers monitoring dashboards and analytical reports. TrendsCoded delivers the same daily reads plus a weekly AEO Strategic Plan that names three moves to ship — comparison page, capability page, case study — with the buyer the proof targets.
TrendsCoded starts at $500 for a 7-day pilot, with monthly tiers from $2K. Profound is sold as enterprise contracts, typically multi-five-figure annually. The two products serve different organizational sizes.
For growth-stage marketing teams that want daily AI answer reads plus weekly publishing plans, yes. For enterprise procurement environments that require broad multi-product deployment and security review, Profound's enterprise motion is a closer fit.
Start with a $500 Signal Pilot — 7 days, founder-configured, fixed price, no subscription. By Friday you have a Position read and the first AEO Strategic Plan. If it lands, move to a Growth tier subscription; if not, no commitment.
$500 · 7 days · Friday delivery · founder-configured · fixed price · no subscription. Capped at the first 15 pilots.