Research on Market Maps and AI standing
For marketing teams and agencies: map the market first, then see where a brand ranks in ChatGPT, Claude, Gemini, and Grok.
- 60
- published resources
- 5
- research categories
- Map → position → evidence
- markets, standing, sources
Start with the market. Read the evidence.
New to Market Maps? Read these four first.
Your Market Map and Your Standing
Which markets a brand belongs in, who it competes with, and how to read its standing.
What the market rewards
What that market rewards, and which brands own those positions.
Position Shift
When a development strengthens or weakens standing against rivals.
The sources behind a Position Shift
Review the sources behind a market development and what they support.
Guides, reports, and definitions.
Filter by type. Map first, then standing, then the sources behind the read.
Page 1 of 5
What teams ask before they read.
Market Maps, standing, and where to start.
What is Market Positioning Intelligence?
Market Positioning Intelligence maps the markets a brand belongs in, then measures its standing against rivals. Those comparisons inform which ChatGPT ads to prepare and which buyer conversations to enter.
What is one market on the Market Map?
One market on the Market Map is the category, buyer context, geography, and rival set used for a single positioning read. The map is the whole picture; a board is one market inside it.
What are Market Positioning Associations?
Market Positioning Associations are the maintained relationships credibly connected to a brand or rival. Reputation Associations describe how buyers judge it. Capability Associations describe what its mechanism is believed to do better.
What is Market Standing?
Market standing describes your position relative to rivals in one market on the Market Map. Read it with the selected model, date, and available evidence.
What is a Position Shift?
A Position Shift is a meaningful change in how a development strengthens or weakens a brand position relative to rivals.
Market Intelligence
Structured market intelligence.
A Market Map shows where you compete and who belongs in each comparison. Generate market contracts and conversation-type comparisons — then use the structure however you choose.
- Map the markets buyers actually compare in
- Establish inclusion, exclusion, and who is comparable
- Generate conversation-type comparisons within those boundaries